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APPROACH

To solve this problem, we leveraged Sancus to –

  • Cleanse the contact database & create a single version of truth using ML algorithms and custom feature generation based on the contact name, email address and company
  • Synced the cleansed contacts with the right customers to create a contact database that served as a master dataset for effective execution of marketing campaigns

KEY BENEFITS

  • Cleansed and accurate data allowed the client to understand priority contacts to be targeted
  • The marketing team of the client was able to tailor its marketing campaign and reach out to the right contacts for priority firms

RESULTS

  • 5% increase in click-through rate of marketing campaign emails due to the ability to target the correct contact
  • 2% increase in renewal revenue for subscription business driven by the increase in click-through rate

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